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    • On a Grand scale

    Grand Designs co-located with UK Construction Week and, with around 500 exhibitors, took over several halls at the NEC in November 2021.

    The brief

    Key was the Grand Designs entrance. When a visitor walks through, the facade leads them into a tunnel which opens out in the middle of the show. From here, the visitor can access all building zones.

    In the past, this key feature has been custom-built and disposed of at the end of the show. Such a large, but unusable feature, did not chime well with either the television show’s or the live event’s sustainable credentials. Creative Live:

    • built a 4mx20m facade ensuring it was still a focal point
    • used sustainable BeMatrix which projected a customised look
    • re-visited and revamped all aspects of the event to ensure a sustainable but stylish build, reflecting the values of Grand Designs

    In addition, in order to allow the organiser to maximise sales after tough times, Creative Live:

    • provided builds for approximately 50 stands, sold in while on-site
    • re-organised the floor plan
    • worked to a 24-hour lead time
    • laid an extra 5,000sqm of carpet overnight

    • Full of ideas, agile, make things happen, take a long-term approach. Media 10 has signed a three-year deal with Creative Live to work across all our trade and consumer shows.

      Giles Perry, Divisional Director, Media 10

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